Investment Details and Terms

The Feeda investment offering is structured to be flexible and attractive to a range of investors, from individual angels to established funds. Key details include:

1. Target Investors:

The opportunity is open to private individual investors (e.g. angel investors or family offices) as well as VC firms and syndicates. The documentation and structure are tailored primarily for private investors – making it straightforward for angels to participate – but larger venture capital funds can also come on board. In essence, all investor types are welcome, provided they share a strategic interest in AI innovation. Feeda’s current outreach focuses on UK-based angel investors (who can take advantage of local tax reliefs), though international investors are also eligible and have shown interest.

2. Investment Structure: Investors have two avenues to invest:

• Direct Startup Investment: You may invest in one (or more) of the individual Feeda ventures that aligns with your interests or expertise. For example, if you are excited about the foodtech space, you might invest specifically in Full Course; if you like proptech, you might back Agentcy AI. Each startup has its own cap table under Feeda Ltd, and typically is raising a seed tranche of ~£100,000 for a 10% equity stake (this implies a ~£900k pre-money valuation for each venture, though terms can vary per project). This approach allows targeted investment into a particular vertical.

• Portfolio (Holding Company) Investment: Seasoned investors and VC firms can invest at the Feeda Ltd (holding company) level, acquiring a stake in the overall venture studio. This effectively gives exposure to the entire portfolio of Feeda startups. Investing in Feeda Ltd provides diversification across all current and future ventures – an investor will indirectly own pro-rata equity in each initiative under the company. This structure is ideal for those who believe in Feeda’s broader vision and team, and it mirrors a small venture fund or incubator model. The minimum investment at the holding level may be higher (and would be negotiated case-by-case with interested VCs or syndicates seeking diversification).

Importantly, both avenues benefit from shared infrastructure and support: even if you invest in a single venture, that startup is backed by Feeda’s central resources (tech, AI models, growth team), reducing execution risk compared to a standalone startup.

3. Geographic Focus:

Feeda Ltd is a UK-registered company and the primary focus is on UK-based investors, partly to leverage UK tax incentive schemes. The company has partnered with SeedLegals to streamline compliance with the Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS). This means UK investors can likely benefit from 30% income tax relief and capital gains exemptions as described under EIS , subject to their personal circumstances. That said, the investment is open to international investors as well. Non-UK investors will have standard equity with no additional local tax relief (unless their country has analogous incentives). Feeda is open to funding from anywhere in the world, reflecting its global market ambitions, but will ensure UK investors get the full advantage of the schemes in place. All documentation will be in English law and GBP currency for consistency.

4. Legal Structure & Tax Benefits:

The intended investment will be in the form of an equity funding round (ordinary shares or preferred shares, depending on investor negotiations). Feeda is aiming to qualify the round under EIS/SEIS. The first £250k of the raise can be allocated to SEIS (if available, giving 50% tax relief for those investors, since Feeda’s ventures are early-stage and likely qualify as innovative), and subsequent amounts under EIS (30% relief) – in line with UK regulations. Feeda has EIS Advance Assurance in progress to provide comfort on eligibility. By partnering with SeedLegals (a leading online platform for UK startup legals), Feeda will handle all the required filings so that investors promptly receive their SEIS/EIS certificates to claim tax relief. In addition to income tax relief, EIS/SEIS also offers capital gains tax exemption on disposal (after 3 years) and loss relief which significantly de-risks the investment . The company can also accommodate investment via a SAFE note or convertible note if preferred by certain investors, though equity with EIS is the main route. The pre-money valuation for Feeda Ltd (holding company) or for each venture can be discussed individually; as a reference point, ventures like Full Course and Quartz Club are being offered at ~£1M pre-money valuation for this seed round, leaving plenty of upside as they scale.

5. Investment Horizon & Exit Strategy:

Investors should view this as a long-term growth investment with a typical horizon of ~5-7 years. Feeda’s goal is to grow the ventures rapidly over the next few years and seek exits when they mature:

• Individual ventures could pursue trade sales (acquisitions) by larger tech companies or industry incumbents. For instance, if Quartz Club achieves significant membership and data, it may become an attractive acquisition target for a luxury retail conglomerate or an online marketplace giant. Similarly, a big real estate portal might acquire Agentcy AI to integrate its technology. These exits could happen on a 3-5 year timeline for the fastest-growing apps, providing a return on that specific venture.

• The Feeda portfolio as a whole could consider an IPO or a portfolio sale if the ecosystem strategy proves highly valuable. One vision is that Feeda Ltd, as an integrated AI ecosystem, could IPO on the AIM or another exchange in ~5 years once multiple ventures are revenue-generating and the consolidated story appeals to public market investors. Alternatively, a large tech firm or fund may acquire a significant stake in Feeda Ltd to instantly obtain its suite of AI products.

• Secondary exits are also possible: since Feeda is structured as a holdings company, investors might have the opportunity to sell their shares in later funding rounds. As valuations hopefully rise, an investor could take profit by selling a portion of their equity to new incoming investors (or via secondary marketplaces) before an official exit event.

Feeda will work with investors on preferred exit routes, understanding that angels might prefer sooner liquidity if available, whereas institutional investors might be willing to wait for larger multiples. The company’s focus is on maximizing value and will time exits to when ventures reach optimal value inflection (balancing between not selling too early yet providing returns in a reasonable timeframe).

6. Governance & Investor Rights:

Feeda Ltd is committed to maintaining transparency and good governance. Investors will receive regular updates on portfolio progress and have access to management for questions. In terms of control, this is handled on a case-by-case basis:

• For relatively small angel investments (e.g. an individual investing £50k in one venture), the investment would likely be via a simple class of shares without special control rights (to keep things simple and EIS-compliant). Such investors may not have formal board seats, but Feeda will engage them through advisory updates or informal committees especially if they bring valuable expertise.

• For larger investments or lead investors (for instance, a VC putting in £200k+ or investing at the holding level), Feeda is open to negotiating board representation or observer seats. An experienced lead investor could take a Board Director or Board Observer role at Feeda Ltd, to provide guidance and oversight. Similarly, if an investor leads a round in a specific venture, they might get a board seat for that venture’s subsidiary.

• All investors will have standard voting rights on important matters (as per the shareholders agreement), proportionate to their shareholding. Feeda’s founding team, however, will retain day-to-day decision authority to execute the vision efficiently. The governance aim is to strike a balance: give investors a voice and protections (e.g. pre-emption rights on new shares, tag-along rights on exit, etc.) while preserving the agility of the startup operations.

Feeda Ltd has engaged legal counsel to draft investor-friendly terms. The company culture is collaborative, and we anticipate that early investors will effectively become partners in building the ventures. Especially given many of our target investors are industry experts, we welcome input and will even establish an Investor Advisory Board if the round composition suits it.